Inspired by the caregiver experiences of her mother and late maternal grandmother, Aishwarya Venkatesh founded Posana in 2018 as a way to redefine the South Asian formal and informal caregiver experience to incorporate self-care along with care for the loved one. The organization was brought to fruition with the help of cherished community members, advisors, family and friends.
The logo features two sets of supporting hands. The top references caregivers, the nurturers of the community. The bottom references Posana, and our aim to be a supporting figure for the caregivers.